Apple Music Price History (2015–2026): Individual Plan From $9.99 to $11.99
U.S. Apple Music Individual subscription price history — chart every increase from launch through July 2026.
Last updated: · Data through August 2026 current price (verified)
Apple Music Individual is $11.99/mo as of July 2026 — up 20% from the $9.99 launch price.
Then
2015
$9.99/mo
Now
2026
$11.99/mo
Change
2015–2026
+20%
↑ Rising
The Apple Music Index: 2015–2026
Apple Music Individual (ad-free) monthly subscription price, US
Source: Apple Music pricing history, PriceTimeline, Applekeepingupwithinflation.com
Historical Datakeepingupwithinflation.com
| Year | Price | YoY Change |
|---|---|---|
| 2015 | $9.99 | — |
| 2016 | $9.99 | 0.0% |
| 2017 | $9.99 | 0.0% |
| 2018 | $9.99 | 0.0% |
| 2019 | $9.99 | 0.0% |
| 2020 | $9.99 | 0.0% |
| 2021 | $9.99 | 0.0% |
| 2022 | $10.99 | +10.0% |
| 2023 | $10.99 | 0.0% |
| 2024 | $10.99 | 0.0% |
| 2025 | $10.99 | 0.0% |
| 2026 | $11.99 | +9.1% |
Analysis
Update — July 17, 2026: Apple raised Apple Music prices for the first time since October 2022. The U.S. Individual plan is now $11.99/mo (up from $10.99), Family is $19.99 (up from $16.99), and Student is $6.99 (up from $5.99). Apple cited rising licensing costs. Apple One Family and Premier also rose $2/mo; the Individual Apple One bundle stayed at $19.95.
Apple Music launched in the US in June 2015 at $9.99/month and held that price for seven years. The October 2022 hike to $10.99 was a single, modest step — then nearly four years of flat pricing until this July move. From launch to today, Individual is up 20%.
Spotify Premium Individual is at $12.99 after three hikes since 2023, so Apple Music is still cheaper on list price — but it is no longer the flat holdout. Both services are now clearly in the quiet-inflation club. Lossless and spatial audio remain included at no extra charge.
See our full before/after table: Apple price increases (hardware + Music). Compare with The Spotify Index and Streaming Wars.