Update — July 18, 2026: Three weeks after jacking Mac and iPad hardware prices, Apple raised Apple Music and select Apple One subscription prices on July 17 — citing rising licensing costs. The Individual Music plan is now $11.99/mo (up from $10.99), the first Music hike since October 2022. Full subscription table below; hardware tables further down. See also The Apple Music Index and Streaming Wars Tracker.
Earlier — June 26, 2026: Apple raised U.S. list prices across a wide swath of its hardware lineup on June 25, 2026. The online store went briefly offline before the new prices went live — the same pattern Apple uses for major store updates. Starting prices on Macs, iPads, HomePod speakers, Apple TV, and Vision Pro all moved higher. iPhone, Apple Watch, AirPods, and Studio Display pricing was not changed.
CEO Tim Cook had telegraphed the move in interviews the prior week, calling higher component costs "unsustainable" for Apple to absorb alone. In a statement to Reuters, Apple said it had "never seen a component price increase this much, this quickly" and had been shielding customers until now.
Why Apple raised prices now
The driver is not tariffs or a product refresh — it is a global shortage of memory and storage chips. AI data centers are buying up DRAM and NAND capacity at a scale that is squeezing consumer electronics makers. Industry tracker TrendForce reported DRAM prices rose as much as 98% in Q1 2026 and were projected to jump another 58–63% in Q2.
Apple is not alone. Dell, Lenovo, HP, Acer, and ASUS raised PC prices earlier in 2025–2026 under the same pressure. Apple was among the last major vendors to pass costs through — partly because it buys components at enormous scale and had been eating the margin hit itself. That buffer ran out.
Cook specifically cited high-bandwidth memory diverted to AI servers: less supply for consumer devices, and memory suppliers passing along "huge price increases." Apple stock fell roughly 3–6% on the news, its worst single-day drop in over a year.
What did NOT go up
- iPhone — all models unchanged
- Apple Watch — all models unchanged
- AirPods — all models unchanged
- Studio Display — unchanged
Apple's biggest hardware revenue lines were spared in June — for now. Analysts note that if memory costs stay elevated through the fall iPhone cycle, future phone pricing could be next. Services pricing did not wait that long.
Update: Apple Music and Apple One subscription prices (July 17, 2026)
Apple raised U.S. (and international) prices for Apple Music and two Apple One bundles, saying the move was “as a result of rising licensing costs.” New subscribers pay the new rates immediately; existing subscribers typically move over at the next billing cycle after notice. Apple TV+, Apple Arcade, Fitness+, News+, and iCloud+ list prices were not changed in this round.
| Plan | Previous | New | Change |
|---|---|---|---|
| Apple Music Individual | $10.99 | $11.99 | +$1 (+9%) |
| Apple Music Family | $16.99 | $19.99 | +$3 (+18%) |
| Apple Music Student | $5.99 | $6.99 | +$1 (+17%) |
| Apple One Individual | $19.95 | $19.95 | Unchanged |
| Apple One Family | $25.95 | $27.95 | +$2 (+8%) |
| Apple One Premier | $37.95 | $39.95 | +$2 (+5%) |
From the 2015 launch price of $9.99, Apple Music Individual is now up 20%. Spotify Premium Individual sits at $12.99/mo after its own January 2026 hike — Apple Music is still cheaper, but no longer the flat $10.99 holdout. We track the Individual tier on The Apple Music Index; compare music and video services on the Streaming Wars Tracker and Spotify Index. Category context: Inflation by Category.
Hardware price hikes at a glance (June 25)
Every affected product, ranked by percentage increase. Base U.S. list prices on Apple's online store before and after June 25, 2026.
| Product | Previous | New | Increase |
|---|---|---|---|
| Apple TV 4K (Wi-Fi) | $129 | $199 | +54.3% |
| HomePod mini | $99 | $129 | +30.3% |
| Base iPad | $349 | $449 | +28.7% |
| Mac Studio (M4 Max) | $1,999 | $2,499 | +25.0% |
| iPad Air (11") | $599 | $749 | +25.0% |
| iPad mini | $499 | $599 | +20.0% |
| iPad Pro (11") | $999 | $1,199 | +20.0% |
| MacBook Air (13") | $1,099 | $1,299 | +18.2% |
| MacBook Pro (14", base) | $1,699 | $1,999 | +17.7% |
| MacBook Neo | $599 | $699 | +16.7% |
| iMac | $1,299 | $1,499 | +15.4% |
| 13-inch iPad Pro | $1,299 | $1,499 | +15.4% |
Also affected but not shown above: HomePod ($299→$349), Apple TV Ethernet ($149→$249, +67%), Vision Pro ($3,499→$3,699), Mac Studio M3 Ultra ($3,999→$5,299), 15-inch MacBook Air, Mac mini, and higher-tier MacBook Pro configs. iPhone, Apple Watch, and AirPods unchanged.
Before and after: full price table
All figures are U.S. starting list prices from Apple's online store. Increases apply to base configurations; higher storage and RAM tiers also cost more in absolute dollars, though Apple did not change the available spec options themselves.
Macs
| Product | Before | After | Change |
|---|---|---|---|
| MacBook Neo (256GB) | $599 | $699 | +$100 (+17%) |
| MacBook Neo (512GB) | $699 | $799 | +$100 (+14%) |
| 13-inch MacBook Air | $1,099 | $1,299 | +$200 (+18%) |
| 15-inch MacBook Air | $1,299 | $1,499 | +$200 (+15%) |
| 14-inch M5 MacBook Pro | $1,699 | $1,999 | +$300 (+18%) |
| 14-inch M5 Pro MacBook Pro | $2,199 | $2,499 | +$300 (+14%) |
| 14-inch M5 Max MacBook Pro | $3,599 | $4,099 | +$500 (+14%) |
| 16-inch M5 Pro MacBook Pro | $2,699 | $2,999 | +$300 (+11%) |
| 16-inch M5 Max MacBook Pro | $3,899 | $4,399 | +$500 (+13%) |
| M4 Mac mini (256GB) | $599* | $799 | +$200 (+33%) |
| M4 Pro Mac mini | $1,399 | $1,599 | +$200 (+14%) |
| M4 iMac (2 Thunderbolt ports) | $1,299 | $1,499 | +$200 (+15%) |
| M4 iMac (4 Thunderbolt ports) | $1,499 | $1,699 | +$200 (+13%) |
| M4 Max Mac Studio | $1,999 | $2,499 | +$500 (+25%) |
| M3 Ultra Mac Studio | $3,999 | $5,299 | +$1,300 (+33%) |
*The $599 Mac mini (256GB) was removed from the lineup in May 2026; Apple reintroduced a 256GB configuration at $799 on June 25. The effective entry price for a new Mac mini from Apple is now $799 regardless of storage tier.
iPads
| Product | Before | After | Change |
|---|---|---|---|
| iPad (11-inch, A16) | $349 | $449 | +$100 (+29%) |
| iPad mini | $499 | $599 | +$100 (+20%) |
| 11-inch iPad Air (Wi-Fi, 128GB) | $599 | $749 | +$150 (+25%) |
| 13-inch iPad Air (Wi-Fi, 128GB) | $799 | $949 | +$150 (+19%) |
| 11-inch iPad Pro | $999 | $1,199 | +$200 (+20%) |
| 13-inch iPad Pro | $1,299 | $1,499 | +$200 (+15%) |
Home, TV, and Vision
| Product | Before | After | Change |
|---|---|---|---|
| HomePod mini | $99 | $129 | +$30 (+30%) |
| HomePod (full-size) | $299 | $349 | +$50 (+17%) |
| Apple TV 4K (64GB, Wi-Fi) | $129 | $199 | +$70 (+54%) |
| Apple TV 4K (128GB, Wi-Fi + Ethernet) | $149 | $249 | +$100 (+67%) |
| Vision Pro | $3,499 | $3,699 | +$200 (+6%) |
The numbers in context
Across all affected products, the average increase landed around $200–$250 per device at the base configuration level. Percentage-wise, the pain is uneven:
- Biggest dollar hit: M3 Ultra Mac Studio (+$1,300)
- Biggest percentage hit: Apple TV 4K Ethernet model (+67%) and standard iPad (+29%)
- Smallest increase: Vision Pro (+6%) — already Apple's most expensive product
- Most surprising: MacBook Neo, launched in March 2026 as Apple's affordable laptop play, went from $599 to $699 in three months
For a household buying a MacBook Air and an iPad for a student, the combined sticker shock is roughly $350 more than it would have been on June 24 — before a single spec upgrade.
What this means for buyers
If you were waiting for a Mac or iPad, yesterday was the last day at the old prices. Third-party retailers — Amazon, Best Buy, B&H — had not all updated to the new list prices immediately after the announcement, and Prime Day deals on several models were still live at pre-hike levels. Those windows close fast.
Apple has not said whether these are permanent list-price changes or temporary pass-throughs tied to the memory cycle. PC makers that raised prices earlier in the year have largely kept them elevated. If AI infrastructure demand stays hot, component costs may not normalize until 2027 or later.
Bottom line
Apple did not refresh a single hardware product on June 25 — same MacBook Air, same iPad, same Apple TV with the same A15 chip it has had since 2022 — just more expensive. Three weeks later, Music and Apple One followed. That is cost-push and licensing inflation in the same quarter: the product did not change, the supply chain and rights costs did, and the price tag followed.
iPhone buyers still got a hardware reprieve. Everyone shopping for a Mac, iPad, living-room Apple device, or an Apple Music Family plan did not.
Sources: Apple Music / Apple One pricing (July 17, 2026); 9to5Mac (subscriptions); Apple online store pricing (June 25, 2026); 9to5Mac (hardware); The Globe and Mail / Reuters; Macworld; FlatpanelsHD (Apple TV); TrendForce DRAM pricing reports. Verify current prices at apple.com before purchasing.
Trackers: Apple Music Index · Spotify Index · Streaming Wars · Inflation by Category · Data Centers and Your Electric Bill