Update — March 2026: Netflix has raised prices across its U.S. subscription tiers again, the second broad increase in just over a year. The company said the new prices reflect investment in content and service quality; for subscribers, it means every plan tier and household-sharing add-on costs more.

New U.S. monthly prices (effective March 2026)

  • Standard with ads: $8.99/mo — up $1 from $7.99
  • Standard (ad-free): $19.99/mo — up $2 from $17.99
  • Premium (4K, more simultaneous streams): $26.99/mo — up $2 from $24.99

Industry coverage (Deadline, Entertainment Weekly, IMDb) notes new subscribers see the new prices immediately, while existing members are notified and charged on their next billing cycle after the rollout.

Extra-member fees

Netflix also increased the cost to add an extra member outside your household (where your plan allows it):

  • $6.99/mo when the primary account is on the ad-supported plan — up $1
  • $9.99/mo when the primary account is on an ad-free plan — up $1

That matters for families splitting Netflix across addresses: the base plan is not the only line item moving.

Why this matters for inflation

Streaming is a small share of the CPI basket, but it is one of the most visible monthly bills — and Netflix is the category leader. Repeated hikes in short succession are a clean example of quiet inflation: the same product, higher price, often with little change in what you get.

Our Netflix Index tracks the standard ad-free tier; it is now updated to $19.99/mo for 2026. From the 2015 U.S. price of $9.99 for a comparable tier, that is roughly a doubling — before counting premium, extra members, or add-ons.

Bottom line

If you only look at the ad-supported tier, the increase looks small ($1). If you use ad-free standard or premium — or pay for extra members — the jump is material and stacks on top of hikes from 2025. Expect competitors to watch closely; when the market leader moves, others often follow.

Sources: Netflix U.S. pricing announcements and help-center plan pages; Deadline (March 2026); Entertainment Weekly; IMDb summary of tier changes. Verify your own rate in the Netflix account billing section.

Data: The Netflix Index · Streaming Wars Tracker · Streaming prices in 2026