The Peacock Index
Peacock Premium (ad-free) monthly subscription price (US)
Then
2020
$9.99/mo
Now
2026
$10.99/mo
Change
2020–2026
+10%
↑ Rising
The Peacock Index: 2020–2026
Peacock Premium (ad-free) monthly subscription price (US)
Source: Peacock (NBCUniversal) pricing history, public announcementskeepingupwithinflation.com
Historical Datakeepingupwithinflation.com
| Year | Price | YoY Change |
|---|---|---|
| 2020 | $9.99 | — |
| 2021 | $9.99 | 0.0% |
| 2022 | $9.99 | 0.0% |
| 2023 | $11.99 | +20.0% |
| 2024 | $11.99 | 0.0% |
| 2025 | $12.99 | +8.3% |
| 2026 | $10.99 | -15.4% |
Analysis
Peacock launched in July 2020 with a free tier and Premium ad-free at $9.99/month. It held that price for three years before raising Premium to $11.99 in July 2023, then to $12.99 in 2025. As of 2026, NBCUniversal has restructured: Peacock Premium (ad-free) is $10.99/mo and Peacock Plus (4K, more streams) is $16.99/mo.
Compared to Disney+ or Netflix, Peacock's ad-free tier has risen more modestly — about 10% from launch to 2026 — in part because the service has leaned into ad-supported tiers (Peacock Select with ads is $7.99) and bundling (e.g. Comcast StreamSaver with Netflix and Apple TV+).
For cord-cutters, Peacock remains one of the lower-cost options among the major streamers, especially if you're willing to watch with ads.
Price history is kept in sync with content/streaming-embed-data.ts. Verify year-over-year dates with NBCUniversal/Peacock press releases when updating.