The Disney+ Index
Disney+ ad-free monthly subscription price (US)
Then
2019
$6.99/mo
Now
2026
$18.99/mo
Change
2019–2026
+172%
↑ Rising
The Disney+ Index: 2019–2026
Disney+ ad-free monthly subscription price (US)
Source: Disney+ pricing history, public announcementskeepingupwithinflation.com
Historical Datakeepingupwithinflation.com
| Year | Price | YoY Change |
|---|---|---|
| 2019 | $6.99 | — |
| 2020 | $6.99 | 0.0% |
| 2021 | $7.99 | +14.3% |
| 2022 | $10.99 | +37.5% |
| 2023 | $10.99 | 0.0% |
| 2024 | $13.99 | +27.3% |
| 2025 | $17.99 | +28.6% |
| 2026 | $18.99 | +5.6% |
Analysis
Disney+ launched in November 2019 at $6.99/month — a deliberate loss-leader price to grab subscribers. By 2026 the ad-free plan had reached $18.99/month, a 172% increase in under seven years. That's one of the steepest climbs in streaming.
Price hikes came in waves: $7.99 in March 2021, $10.99 in December 2022, $13.99 in October 2023, then $17.99 in 2025 and $18.99 in 2026. The ad-supported tier sits at $9.99/mo. Disney is also folding Hulu into Disney+ as a single app, which will reshape how subscribers think about the bundle.
For consumers, Disney+ is a textbook case of "launch cheap, then raise." The service that undercut Netflix at launch now costs more than Netflix's standard ad-free tier in 2026.