The Netflix Index
Netflix Standard Plan (ad-free) monthly subscription price
Then
2015
$9.99/mo
Now
2026
$19.99/mo
Change
2015–2026
+100%
↑ Rising
The Netflix Index: 2015–2026
Netflix Standard Plan (ad-free) monthly subscription price
Source: Netflix pricing history, public announcementskeepingupwithinflation.com
Historical Datakeepingupwithinflation.com
| Year | Price | YoY Change |
|---|---|---|
| 2015 | $9.99 | — |
| 2016 | $9.99 | 0.0% |
| 2017 | $10.99 | +10.0% |
| 2018 | $10.99 | 0.0% |
| 2019 | $12.99 | +18.2% |
| 2020 | $13.99 | +7.7% |
| 2021 | $13.99 | 0.0% |
| 2022 | $15.49 | +10.7% |
| 2023 | $15.49 | 0.0% |
| 2024 | $15.49 | 0.0% |
| 2025 | $17.99 | +16.1% |
| 2026 | $19.99 | +11.1% |
Analysis
Netflix's Standard ad-free plan reached $19.99/month in March 2026 — up $2 from $17.99 after a broad U.S. price increase that also raised the ad-supported tier to $8.99 and Premium to $26.99. From the 2015 U.S. standard price of $9.99, that is roughly a doubling — textbook quiet inflation spread across many small hikes.
March 2026 was the second major increase in just over a year (January 2025 had pushed Standard to $17.99). Netflix cited investment in content and service; for households, it is another reminder that the largest streamer sets the pricing tone for the industry.
Extra-member fees for account sharing also rose: $6.99 on ad-supported plans and $9.99 on ad-free plans (each +$1). Disney+, Hulu, Max, and Spotify have raised prices in the same era — a full streaming stack now routinely exceeds old cable bills.
The ad-supported tier creates a lower entry price, but the experience most subscribers want (ad-free HD) keeps climbing. See our March 2026 price hike breakdown for tier-by-tier detail.